MAKERS AND ARTISANS BUILD LEGACY BRANDS WITH EMAIL
More sales, not more work. The predictive, automated email system built for makers who'd rather be making.
- Powered by a proprietary framework
- Done for you and live in just 14 days
- One-time buildout, years of sales
You've already done the hard part.
You created something people want.
Now let email take the selling off your plate.
Revenue on Repeat
Set up for you so it’s always nurturing and selling in the background. No more pouring your time into chasing sporadic sales.
Sell Without Selling Out
Emails that sound like you, never like spam. People open and buy because they love your work, not just because they want a deal.
Luxury That’s Personal
Built-in intelligence reads behavior, buying patterns, and drift signals. Create repeat desire, then reach customers when it peaks.
There’s a reason you’ve been putting off email.
Your business is built on creativity and vision. Email is a technical beast built on logic and rules.
Email isn’t just a pretty newsletter. There’s a lot of psychology and invisible work behind every email that makes it to the inbox and actually converts.
You’re not putting off email because you think it doesn’t matter. It’s because you’re too busy crushing it everywhere else. Doing it profitably means learning an entirely new discipline, and you already have a business to run. 3 of 23
Maybe you’ve sent a few campaigns or have a basic flow running. But without a system that brings customers back, too many buy once and disappear. You’re back to hustling for sales. And that’s an expensive way to grow.
Email that keeps them buying.
Without you at the wheel.
This is done-for-you email automation designed around how your customers shop. It notices who’s browsing, who’s about to buy, who’s ready to buy again, and who’s starting to drift, then sends the right emails at the right time.
You’ll sell more products, lift order values, and keep customers coming back, all without ever having to press send on a single email. And it’s live in 14 days.
It’s a system made specifically for makers and artisans, where connection, story, reputation, and customer experience matter just as much as making sales.
You need an email system that sells differently, because maker brands are different.
And I’m going to build it for you.
Here’s what you get…
Klaviyo Set Up
Build on a foundation that’s done right. Whether your Klaviyo account is new or already running, it’s configured correctly and styled to match your brand, so everything works as it should.
E-commerce Integration
Let customer behavior trigger personalized emails that drive more sales with less effort. Your store is fully connected to Klaviyo, with real-time tracking enabled from day one.
List Migration
Switch to Klaviyo without losing your subscribers. Your list is imported from another platform and tagged in your account. Starting from scratch? You’ll be set up and ready to grow.
Deliverability Setup
Land in the inbox, not the spam folder. A dedicated sending domain is authenticated with SPF, DKIM, and DMARC, so emails come from your brand and your reputation stays protected.
Audience Core 24™
The intelligence behind everything. 24 proprietary segments, built specifically for makers and artisans, that update automatically so everyone gets the email they’re likely to act on.
Lead Capture Integration
Turn site traffic into a growing list you own, so you can sell to the same buyers over and over. A branded form with optimized triggers is added to your site to catch visitors before they bounce.
Welcome Flow
Turn curious subscribers into first-time buyers, fast. This three-part flow tells your brand story, introduces bestsellers, and makes the kind of lasting impression that earns the first order.
Browse Abandonment
Rekindle interest and give browsers a reason to come back and buy. This two-part flow follows up with shoppers who check out products but leave without adding anything to their cart.
Cart Abandonment
Don’t let potential sales fall through the cracks. This two-part flow converts hesitant shoppers into bankable revenue by bringing them back to their cart to finish what they started.
Post Purchase
Strengthen connections, deepen loyalty, and guide customers toward their next purchase with this one-part flow. It’s a relationship confirmation, not an order confirmation.
Custom Copywriting
Win readers over with emails that sound like you. Proven buying psychology handles objections, builds trust, and guides subscribers through a branded experience they actually enjoy.
Branded Design
Make a scroll-stopping impression in every inbox. Your emails feature your own logo, colors, and product photos, so they feel cohesive with your website and are unmistakably yours.
From “doing it all” to doing what inspires you.
Reclaim the creative drive that burnout steals
Get back to what lights you up creatively. With email doing the selling, you can pour your passion into ideas that actually excite you again.
Create revenue stability that clears mental clutter
No more stressing over inconsistent sales. A reliable, automated system means energy to focus on what actually moves your business forward.
Position yourself as the premium brand you are
No more undercutting pricing just to sell out stock. Email keeps your brand front and center so your products are seen as worth the investment.
Scale a high-return business that fits your lifestyle
You didn’t build your business to be chained to it. Email makes sales while you’re making memories with the people who matter most.
Gain the time and profits to think bigger
With email generating sales behind the scenes, you’re free to create, innovate, and take bold steps to grow a recognizable and sought-after brand.
Let your automated email funnel earn while you create.
Stop choosing between growing your brand and living your life.
Hand off the tech and get back to the “why” that started it all.
$997.00
Money back guarantee
A strategy (and promise) you can take to the bank.
I guarantee your email system will be live and firing on all cylinders within 14 days of receiving your required brand assets and completing your onboarding call.
If I don’t deliver on time, you’ll get a full refund and keep everything I’ve created for you. I take on all the risk, because that’s how I run my business. I’ve worked with makers long enough to know how precious your time is, and I don’t waste it.
Is this a smart investment?
The one-time setup that prints profits for years.
If your average order is $50, you only need 27 sales to break even on this setup. (Including your credit card processing fees.) Every sale after that keeps paying you back.
Once your flows are live, they keep bringing in revenue, even on days you’re not posting, launching, or running ads. By automatically following up, you’ll recover sales you’d otherwise lose and bring back shoppers who almost slipped away for good, all without giving it a second thought.
Here’s what you’re gaining…
- Sales coming in while you’re busy creating or finally on
- More money in your pocket instead of bloated agency
- Automatic sales from abandoned carts and silent
- More first-time buyers, thanks to a high-converting welcome
- A strategist, copywriter, and designer who cares about your
- Peace of mind that your system is running 24/7 and making
One of the smartest investments you’ll ever make to grow your business.
$997.00
Is this right for you?
You know you should be doing email marketing, but don’t have the time to learn it.
Get done-for-you automation so you can focus on creating and running your business.
You’re tired of hustling for every sale on social media and want consistent sales.
Let high-converting email flows do the heavy lifting so you can step back from the grind.
You’re building a brand you’re proud of and want high-end marketing that reflects it.
Sell more with emails that align with your purpose without feeling inauthentic or pushy.
You’re already sending emails, but they don’t do your brand justice or don’t convert.
Get the strategy, segmentation, and polish that turn email into a real revenue channel.
You want to maximize revenue by increasing repeat sales and average order value.
Boost sales by automatically cross-selling and upselling complementary products.
You value your time and are ready to invest in an asset that will make your life easier.
Save time and energy with a proven system that pays for itself quickly and repeatedly.
You don’t have your own domain and website where people can buy from you.
This requires a website so you can collect leads, track behavior, and make sales.
You’d rather wing it than have a strategy designed to actually grow your business.
Email marketing is a strategy based on data so you can make smart, profitable decisions.
You only treat customers like transactions instead of building relationships and loyalty.
Great email marketing builds a connection. It’s relational, not just transactional.
You don’t plan to consistently grow your list or invest time in building your audience.
Your list will be your most profitable asset. Keep growing it, and so will your bottom line.
You care more about going viral on socials than making consistent, reliable sales.
Likes and views feel good, but repeat sales come from the inbox, without the algorithm.
You’re not ready to invest in growth that creates freedom and sustainable income.
You can’t scale on hustle alone. You need a system that makes sales while you sleep.
What’s the process?
From sign-up to sales in 14 days.
How I build your profit pipeline.
Reserve Your Spot
Click the button below to get started. Within 24 hours, I’ll send your onboarding questionnaire and a link to your free Basecamp account. Once it’s complete, you’ll get a link to book your onboarding call.
Strategy and Creative
On our call, we’ll dig into your brand, your customers, and your goals. Then I’ll write and design your emails, sending each one over for your feedback and approval as we go.
Build and Automate
Once you’ve approved everything, I’ll configure your account, authenticate your domain, build your Audience Core 24™ segments and flows, and verify every integration so your emails land where they should.
Ready to Roll
After rigorous testing to make sure every flow triggers exactly as it should, I’ll launch your system. From there, it works in the background while you focus on growing your list and your brand.
Stop losing sales because you don’t have an automated email system working for you.
Stop losing sales because you don’t have an automated email system working for you.
Make the inbox your best salesperson, trained to represent your brand exactly how you would. Get more time back, sell more, and give your customers the personalized experience they expect from a top-tier brand like yours.
Why work with me?
A Maker Helping Makers
Hey there! I’m Viktoria, founder of Maker Magnate.
After 24 years in copywriting, 18 in email, and building a multi-million dollar funnel for a business later featured on CNN Money, I realized something…
The brands I want to support the most— the ones making meaningful, beautiful things
— are often priced out of setting up the sophisticated email marketing system that will help them grow.
Most email buildouts cost thousands upfront, leaving makers and artisans stuck hustling for sales on social media. I launched Maker Magnate to fix that.
I’m a maker too (even if just a hobbyist), so I know the passion you put into your work. I believe email marketing should be personal, relational, and powerful enough to grow your sales while building a brand legacy that honors your craft.
I create the sales machine that runs in the background so you can stay focused on doing what you love.
Stay creative,
What it’s like working with me.
Her expertise in email marketing is second to none.
“Viktoria is an exceptionally skilled copywriter and marketing strategist. She impresses with her deep knowledge of sales, strategy, and the art of persuasion and engagement. Her expertise in email marketing is second to none and her ability to connect with the audience and deliver spot-on messaging is remarkable.”
I would do it again in a New York minute.
“This is a sharp, savvy businesswoman who is also very kind, patient and open minded. It was a pleasure to collaborate with her. I would do it again in a New York minute. If you have the chance to collaborate with Viktoria, I suggest you hop onboard pronto.”
She’s not only a sharp strategist but also a skilled copywriter.
“Viktoria took my email marketing from an afterthought to a well-oiled machine, developing a strategy, flows, and campaigns that made a real impact. I’ve seen tremendous growth in email revenue! She’s not only a sharp strategist but also a skilled copywriter. Her emails always connect. If you’re looking for someone who gets results and actually cares about your business, she’s the one.” If you have the opportunity to work with her, jump at it.
“Viktoria is a superstar. Her background and specialization were key for what I needed. She is very knowledgeable and always upbeat. Her ideas are solid, which paints a picture for how a flow and campaign should work. If you have the opportunity to work with her, jump at it. I'll definitely continue to work with her because she's that good and dedicated to helping her clients succeed.”
Partnering with her [was] a game-changer
“I’ve been working with Viktoria as my Fractional Chief Marketing Officer for over a year, and it’s been a turning point for us. Since Viktoria took over my email strategy, she re-engaged my inactive list, reducing bounces from 4.7% to 0.08% and raising open rates to 53.47%. Her expertise in marketing and creative strategy, combined with her genuine care to see us succeed, has made partnering with her a game-changer.”
Her expertise in email marketing is second to none.
“Viktoria is an exceptionally skilled copywriter and marketing strategist. She impresses with her deep knowledge of sales, strategy, and the art of persuasion and engagement. Her expertise in email marketing is second to none and her ability to connect with the audience and deliver spot-on messaging is remarkable.” I would do it again in a New York minute.
“This is a sharp, savvy businesswoman who is also very kind, patient and open minded. It was a pleasure to collaborate with her. I would do it again in a New York minute. If you have the chance to collaborate with Viktoria, I suggest you hop onboard pronto.” She’s not only a sharp strategist but also a skilled copywriter.
“Viktoria took my email marketing from an afterthought to a well-oiled machine, developing a strategy, flows, and campaigns that made a real impact. I’ve seen tremendous growth in email revenue! She’s not only a sharp strategist but also a skilled copywriter. Her emails always connect. If you’re looking for someone who gets results and actually cares about your business, she’s the one.” If you have the opportunity to work with her, jump at it.
“Viktoria is a superstar. Her background and specialization were key for what I needed. She is very knowledgeable and always upbeat. Her ideas are solid, which paints a picture for how a flow and campaign should work. If you have the opportunity to work with her, jump at it. I'll definitely continue to work with her because she's that good and dedicated to helping her clients succeed.” Partnering with her [was] a game-changer
“I’ve been working with Viktoria as my Fractional Chief Marketing Officer for over a year, and it’s been a turning point for us. Since Viktoria took over my email strategy, she re-engaged my inactive list, reducing bounces from 4.7% to 0.08% and raising open rates to 53.47%. Her expertise in marketing and creative strategy, combined with her genuine care to see us succeed, has made partnering with her a game-changer.” Got questions?
I’ve got a lot of answers.
Because total transparency is my jam.
How is what you offer different from other agencies?
Most agencies use the same playbook for every brand. This is built for makers and artisans, where relationships drive sales. It’s powered by Audience Core 24™, a proprietary audience intelligence framework that reads how your customers buy and engage. Add story-rich copy, and your emails feel personal, never pushy.
Why does it cost so much less than other agencies?
I’ve watched incredible maker brands miss out on a major stream of sales because the right email setup was out of reach. Great strategy shouldn’t be reserved for brands with big budgets. You get the automation and strategy other agencies charge 4X for, without waiting until you’re “big enough” to do email right.
Is email worth it compared to social media?
Email consistently ranks as one of the highest-returning channels in e-commerce, often far outperforming social. It’s one of the few channels that lets you reach customers directly, without algorithms or ad spend deciding who sees you. And because it’s automated, once it’s live, it keeps selling, even on days you don’t post.
How will this help me make more sales?
You’re not relying on spray-and-pray social posts anymore. Email lands right in your customers’ inboxes with no algorithm in the way, and every new subscriber builds a list you actually own. Your emails also follow up with browsers, cart abandoners, and buyers automatically, so you can catch the sales you’d normally miss.
What if I don’t have an email list?
Even if you’re starting from zero, I’ll set up everything you need to grow your list, including a branded opt-in form, a lead capture strategy, and all the tech connections, like linking your website, Klaviyo account, and online store. When someone signs up on your website, they’re instantly tagged, tracked, and welcomed.
Will this help me grow my email list?
Absolutely! Most people visit your site and leave without buying. I’ll add a branded, optimized lead capture form that collects those visitors before they bounce so you can build real relationships and brand loyalty. It’s also a smart way to invite your social media followers and marketplace customers to join a list you control.
Will people be getting too many emails from me?
Not at all. The emails are behavior-triggered, so subscribers only receive what’s relevant to them based on what they do, like signing up, browsing, adding to cart, or purchasing. That means every message is timely and personal. It’s something they actually want to open, read, and click on instead of ignoring or unsubscribing.
I’m already doing email. Is this still for me?
Yes. Many established brands already send emails, but their system isn’t doing their brand justice. Maybe your flows feel generic, your list is one big audience, or your emails don’t sound like you. I’ll build on what’s working, upgrade what isn’t, and add the audience intelligence that turns email into a real revenue channel.
I sell on Etsy too. Will this work for me?
Yes, as long as you also have your own website. Marketplaces are great for being discovered, but the customer relationship belongs to the platform. Email gives you a direct line to the people who love your work. Keep selling in both places. This just helps your website win more of the repeat business.
Why are there only limited spots available?
Because each setup is in-depth and requires a lot of hands-on work, I only take on a limited number of clients each month to ensure you get the highest quality outcome. If my schedule fills up, the sign-up button will say “Join the Waitlist,” and I’ll email you when space becomes available.
Do I need to have a website?
Yes. Your website is the home base for your business and the foundation for everything I’ll set up. It’s where your opt-in form lives, where traffic lands, and where browse data gets collected. Sites like Etsy and social media don’t give you the level of control or customization needed to build a profitable automated email machine.
How many products do I need to have?
You don’t need dozens of products for this to work. Whether you sell a single product or an entire collection, I’ll build your flows to highlight what makes you special. You’ll build trust with your audience while guiding them toward buying. The sooner you get this set up, the sooner it can accelerate your growth.
Do I need to have a Klaviyo account?
Not to sign up today. This system is built on Klaviyo, the gold standard for e-commerce thanks to its advanced tracking, segmentation, and automation. If you don’t have an
account or you’re using another platform, I’ll set up your Klaviyo account and migrate your list. If you already have one, I’ll build right inside it.
How much does Klaviyo cost after the setup?
Klaviyo is currently free for up to 250 active profiles and 500 email sends a month, which is perfect if you’re just getting started. As your list grows, you’ll move into a paid plan based on your active profiles, but by then, your emails should already be making sales to more than cover it. Your billing with Klaviyo is paid directly to them.
What is Audience Core 24, and do I have to manage it?
Audience Core 24™ is my proprietary audience intelligence framework, built for maker brands. It’s set up inside your account and updates automatically as customers browse, buy, and engage. There’s nothing to manage day-to-day. When you’re ready to send a promotion, it helps you reach the customers most likely to buy.
Will this setup replace the need for weekly emails?
No. I still recommend sending weekly campaigns for things like product launches, updates, and promotions. But this setup will always be working in the background, so even on days when you don’t send a campaign, your emails will still generate sales based on the traffic coming to your website.
When will I start making sales, and is it guaranteed?
Some brands make sales as soon as their flows are live. This system is built to pay for itself in weeks, not months. But results depend on your product, pricing, traffic, and list size. I can’t guarantee sales, and no ethical marketer should. What I can tell you is that I’ve never had a client with site traffic not make sales.
Is this a one-time investment?
Yes. This is a one-time setup, not a subscription or licensing plan. Once your project is complete, your flows, emails, and segments are yours to keep and use as long as you want. There are no ongoing fees to me and no fine print. It keeps running in the background and paying for itself long after our project ends.
Do you offer a guarantee?
Yes. I guarantee your email system will be fully set up within 14 days of receiving your assets and completing your onboarding call. If I miss the deadline, you’ll get a full refund and keep everything I’ve created. This guarantee is dependent on receiving edit requests, feedback, and final approvals within 24 business hours.
What’s your refund policy?
Because this package includes personalized strategy, setup, and digital assets, all sales are final, apart from the on-time guarantee above. That said, I genuinely care about your success. If any flow stops triggering or isn’t working as expected within 30 days of launch, just reach out and I’ll get it fixed and back on track.
How will we communicate during my project?
Once your project begins, you’ll get an email with a link to set up a free Basecamp client account. It’s where you’ll share assets, ask questions, and give feedback, so nothing gets lost in your inbox. You’ll review copy in Google Docs and designs in Figma or Google Docs, and we’ll meet on Zoom for your onboarding call.
Is copywriting included, and will it sound like me?
Yes. Every email is customized for your brand. With 24 years of conversion copywriting behind me, I use proven buying psychology to move people from interest to action and build lasting loyalty. And each one will sound just like you, whether you’re warm and friendly or bold and direct. No one will ever know I wrote them.
Will the emails be designed and on-brand?
Yes, but expect them to be copy-led. Your branding, colors, and product photos are used where they help sell. Some emails will have no images at all, because a well-written, personal note often outperforms a glossy graphic. Every design choice is based on what converts best for your brand. I lead with words that sell.
Can I request copy and design edits during the setup?
Yes. You’ll get two rounds of edits per email during the setup. One copy edit and one design edit. Once everything is live, the emails are yours to tweak, test, or update anytime. I’ll build them to be easy to navigate and adjust, so you’re never locked into one version. Your emails are yours to keep forever.
What flows are included in the setup?
You’ll get four core flows. A 3-part welcome flow, 2-part browse abandonment, 2-part cart abandonment, and a 1-part post-purchase flow. Each is customized to your products and brand and powered by Audience Core 24™, so you’re not just sending emails, you’re building trust, increasing conversions, and making sales.
What if I already have basic flows in place?
I’ll review what’s working, optimize what’s not, and bring everything up to the level it needs to be so you’re not missing any sales. Even if you’ve got the basics, this setup adds the strategy, polish, and intelligence of Audience Core 24™ that actually move the needle and get more out of every subscriber you already have.
What’s the turnaround time?
Your system will be live and sending within 14 days of your onboarding call and receiving your brand assets. In that time, I’ll map your strategy, write and design your emails, build your flows and segments, and test everything before launch. Your quick feedback keeps it all on schedule, so you can start turning traffic into sales sooner.
What do I need to provide?
Just the essentials. Your logo, brand colors, fonts, and product photos, plus access to your website, store, Klaviyo account (or the go-ahead to create one), and your domain settings for email authentication. Your branding questionnaire fills me in on your story, products, and customers.
Do you offer ongoing email help after setup?
Yes. If you’d like continued support after your setup is complete, I offer ongoing email management and strategy as a separate service. Whether you need new campaigns written, flows optimized, or help with deliverability, I can stay on board to make sure your emails keep performing and evolving as your brand grows.
How do I get started?
Click here to head to the sign-up page where you’ll enter your details and complete your payment. Within 24 hours, you’ll get an email with a quick branding questionnaire. Once that’s filled out, I’ll schedule your 30-minute onboarding call and get to work setting up your email system. I can’t wait to get started!
Still have questions?
Nothing a quick chat can’t fix.
Click the button below to pick a time that works for you.
Market like an 8-figure brand. Sell like a maker.
I’ll build the foundation your store needs to start selling on autopilot. Ready in just 14 days from onboarding, for a one-time investment of:
$997.00
I’m hands-on with every project and only take a limited number of clients per month.
Reserve your spot today.
(But spots are limited!)